Just What We Have All Been Waiting For!
Ok I’m officially jealous
A huge part of getting any business noticed relies on the internet, social media and online exposure.
Most of what we print is intended to inform and enlighten people about the true origins of their foot problems, what will help, what might help and what absolutely doesn’t help.
If you happen to live in the vicinity of one of our offices, thats great!. Perhaps you might choose to call us, if not, no worries you can go and see a local podiatrist/chiropodist and impress them with your informed inquiry.
What I don’t get how “my” social media can be swamped with adverts in my field of specialty for complete junk and pronouncing absolute ancient untruths as modern facts. Why can’t I be that effective in my messaging?
Yes, I know it takes is money, marketing teams and utilizing clever algorithms to target those potential targets who are in need. None of which are located in my kitchen this evening.
This week my social media became inundated with adverts and testimonials for a medieval torture device guaranteed to “fix your bunions caused by your tight shoes”. I nearly even thought of ordering one just to debunk it by inflicting it on Marilyn for a couple of weeks. Fortunately, I resisted as she would probably have strapped it to some part of my body.
According to the information this device was designed by un-named podiatrists who had reached a state of enlightenment based on beliefs and concepts from the 1960s and 70s.
Ok, reality check!
Its Simple and it fact! Bunions like so many foot disorders are caused by mechanical force due to the peculiar way some of us walk. Badly made or ill-fitting footwear will make it worse, quicker, but the underlying bone structure is the prime culprit. Like most things in life, there are no quick fixes, just quick ways to waste money.
Treating the cause of the bunion early and preventing it from progressing, that’s where we excel.
If the joint is already destroyed and the pain unbearable then yes surgery is a good and viable option. At that point, you want a surgeon who can assess and recommend the best surgical solution to your situation (there are several).
Surgery CAN realign the bunion and stabilize the joint and reduce pain. What it will NOT do is fix the underlying functional foot instability. You still need to maintain functional stability or the relief will be short-lived and the pain just as real.
If you have enjoyed our past blogs and videos over the last year and beyond?, then like and subscribe to our Facebook or Instagram feeds. We will be updating them with a steady stream of new educational and informative subjects. Any subjects you would like us to write about then please send suggestions. We are easy to get hold of through any of our social media outlets or directly through our website @ www.podiatryassociates.ca
